Business Week 2026

Workshops:

Video Production with Generative AI
This workshop offers students an exclusive opportunity to master video production with generative AI. The session bridges creative storytelling and cutting-edge technology, demonstrating how AI is revolutionizing the traditional video production workflow. The workshop covers the entire production journey, from pre-production to distribution. Participants will explore how AI tools assist with concept development, scriptwriting, and storyboard visualization through text-to-image generation. In post-production, hands-on practice includes AI-powered video editing, colour correction, thumbnail creation, and text-to-video generation that transforms scripts directly into visual sequences. Audio production is also covered, with text-to-audio tools for voiceovers and sound effects, along with the creation of AI avatars as virtual presenters. Beyond technical skills, the workshop addresses the strategic and business dimensions of AI in media. Students will learn about platform management, subscription planning, and content distribution strategies. This is an opportunity to see how generative AI is not only enhancing creative efficiency but also reshaping content creation as a core business function in today’s digital economy.

 

AI Chatbot
This workshop is tailored to equip students with the skills to create AI chatbots using customized data and develop digital humans, essential tools for boosting customer engagement and streamlining business operations. For business students, grasping these technologies is vital. AI chatbots can automate responses to both customer and staff inquiries, while digital humans act as engaging marketing representatives. By mastering these innovative tools, you will be ready to leverage AI for smarter decision-making and creative solutions, giving you an edge in today’s tech-driven business environment.

 

AI in Data Analytics and Data Visualization / Presentation
Join a 2-hour hands-on session on turning raw data into persuasive decisions and decks. Master core prompt engineering principles to effectively question datasets using NotebookLM for source-grounded insights. Then, transform data into captivating charts with Flourish, design stunning slides in Canva and Gamma, and see HeyGen power an AI virtual presenter for your final deck. Expect real demos, tool comparisons, and practical pitfalls to avoid—no coding required.


Firm Visits:

KMB (Kowloon Motor Bus) Shatin Depo
As one of the key events of Business Week, this tour offers an exclusive behind-the-scenes look at Hong Kong’s smart mobility landscape. Organized by Transport Venture Limited (TVL), the experience connects classroom learning to real-world innovation and demonstrates how technology is transforming public transport, not just in engineering but also in business efficiency and operational intelligence. The tour features three main parts. A depot tour showcases sustainable technologies such as water recycling and solar energy in action. Next, the STEM Bus brings Artificial Intelligence to the forefront. Live demonstrations of the AI Driver Safety System reveal how video analytics support drivers and monitor passenger occupancy, while a simulator allows hands-on experience with AI-assisted collision warnings. Beyond safety, these AI systems generate critical operational data that informs fleet scheduling, route planning, and fuel efficiency, directly impacting business performance and service reliability. The GPS-powered ETA system in the KMB APP1933 is also explored as a tool for enhancing customer experience and operational transparency. The final segment is a hands-on STEM workshop that provides an opportunity to see how coding, data, and engineering shape the future of transport, and how AI-driven insights are becoming the backbone of modern business operations in the transportation industry.

 

HKSTP (Hong Kong Science and Technology Parks) Shatin Visit
HKSTP along with numerous information & technology (I&T) enterprises have created countless success stories. The HKSTP Experience Centre has compiled inspirational stories across industries, leading you on a fascinating journey. HKSTP Experience Centre demonstrates newest collective I&T breakthroughs, foster collaboration across industries, and encourage young talents to unleash their potential. Here, we champion the enterprising spirits of Hong Kong and HKSTP, serving as a platform where our young creative talent can thrive.


Seminars:

The Director’s Cut: Integrated Marketing Strategy
This seminar offers students a comprehensive look at integrated marketing strategy for 2026, blending digital innovation with offline execution. Conducted by an experienced film director, the session bridges creative content production and data-driven marketing, demonstrating how AI tools and cross-channel integration are reshaping brand promotion in Hong Kong. The seminar covers three main areas. The online marketing segment explores SEO and AI SEO trends, App Store Optimization (ASO), and tool demonstrations including Google Analytics. Participants will learn social media strategies for IG Reels, TikTok / YouTube Shorts, and Threads, along with Google Ads AI Max, A/B testing, and ROI calculation. Email marketing, push notifications, and User-Generated Content (UGC) strategies are also covered, followed by a case study analysis of Amazon, TikTok, and local platforms like Shopline, Storeberry, and Boutir. A practical experience sharing session features the director’s real-world “Foodie Spy” content marketing campaign for food delivery apps, covering challenges, keyword research, content updates, external linking, and lessons learned. The offline marketing segment addresses event collaborations, print materials, QR codes, in-store partnerships, O2O strategies, data tracking with Google Tag Manager, and common pitfalls. The seminar concludes with insights into 2026 Hong Kong offline trends, including pop-up markets, university workshops, and social welfare collaborations.

 

Financial Service & Planning Industry
Join us for an exclusive seminar tailored for BA students seeking to master the convergence of FinTech, InsurTech, and wealth advisory. Featuring industry expertise from Manulife HK leaders, the session opens with a Managing Partner (CFA) exploring strategic wealth management, AI-driven portfolio analytics, alternative data macro forecasting, and hyper-personalized relationship strategies for High-Net-Worth Individual clients. This is followed by a Senior Agency Sales Manager—who is also a renowned Shenzhen investment KOL—addressing frontline InsurTech deployment, business intelligence performance dashboards, and omnichannel engagement. The session concludes with a live demonstration where speakers showcase the front-facing AI tools and digital interfaces utilized daily in their operations, offering students direct visibility into real-world enterprise applications while preserving proprietary tech architectures. Acquire the critical quantitative, analytical, and digital competencies required to excel in the digital financial ecosystem.

 

Pet Research Insights & Startup Success Stories
This seminar will first explore the findings from a comprehensive research study conducted by the Dr. Francis Cheung Business Analytics Research Centre at Hong Kong Shue Yan University. The research investigates the pet health management and care behaviors of owners in Hong Kong, with a focus on integrating technology, including AI and mobile applications, to improve pet care practices. Additionally, Dr. Alan Lai, CEO of Pet Space Group (one of the region's largest veterinary hospital networks), will share how he scaled a comprehensive pet healthcare ecosystem using corporate strategy and modern service standards. Ms. Ceci Ng, Founder of CHŪPETTO, will detail her journey of launching her company and developing its pet healthcare app. Together, their stories provide a dual-perspective look at navigating real-world hurdles, validating business models, and achieving sustainable growth from both veterinary enterprise and disruptive startup angles. Join us as we delve into these critical insights shaping the future of pet health and wellness in Hong Kong.