About Us
Head's Message

Welcome to the Department of Business Administration

The department was one of the earliest academic departments of HKSYU and was founded in 1971. Over the years, our graduates have gained multifaceted business and professional knowledge and developed creativity and innovative ability. They have mostly become professionals and are working in different business sectors and extensive fields, like business management, marketing, banking and finance in international corporations, listed companies, SMEs and their own companies. Some graduates have pursued further local and overseas postgraduate studies. Our programmes serve as their stepping stones for future career development.

To meet the demands of the ever-changing business environment, the department continues to optimize and adjust our programmes’ structure and content by adding new elements. The department now offers three undergraduate programmes and one postgraduate programme. The undergraduate programmes (including their concentrations) have been recognized by relevant professional bodies, and internships assist our students with applying their learned knowledge and skills. Our programmes aim to nurture a generation of business elites.

Specifically, our programme of Bachelor of Business Administration (Honors) provides well-rounded business training to students and includes five concentrations for pursuing more relevant professional knowledge in particular fields. Students can select their own concentrations of interest to prepare for their future careers after two years of studies. Furthermore, the department has two professional programmes: the BBA (Hons) in Digital Marketing and BBA (Hons) in Human Resources Management–Applied Psychology, which equip students with deeper professional knowledge and skills if they have already targeted particular fields. Together with our different departmental activities, students can develop fully and learn from business professionals and leaders. 

As for the postgraduate programme, the department launched its master’s degree in 2013: the MSc in Marketing and Consumer Psychology (市场学及消费者心理学理学硕士). This is a pioneering interdisciplinary programme aimed at training professionals from different backgrounds that provides graduates with a career advantage in consumer marketing through applied psychological knowledge, data analytics and research training. It also assists students who plan to obtain higher degrees.

In line with our vision to build on our research, the department has one research center: the Dr. Francis Cheung Business Analytics Research Centre (DRCBARC). It serves as a gateway for collaboration with various institutions and universities on diverse research projects, including those related to business management, marketing, industry, and social development.

Our webpages provide more information about our programmes and research center. We welcome you to browse through them and contact us.

Dr. Monica Law
Head, Department of Business Administration