About Us
Head's Message

Welcome to the Department of Business Administration

The department was one of the earliest academic departments of HKSYU and was founded in 1971. Over the years, our graduates have gained multifaceted business and professional knowledge and developed creativity and innovative ability. They have mostly become professionals and are working in different business sectors and extensive fields, like business management, marketing, banking and finance in international corporations, listed companies, SMEs and their own companies. Some graduates have pursued further local and overseas postgraduate studies. Our programs turn to be their stepping stones for future career development.

To meet the demands of the ever-changing business environment, the department continues to optimize and adjust our programs’ structure and content by adding new elements. The department now offers four undergraduate programs and one postgraduate program. The undergraduate programs (including their concentrations) have been recognized by relevant professional bodies, and internships assist our students with applying their learned knowledge and skills. Our programs aim to nurture a generation of business elites.

Specifically, our program of Bachelor of Business Administration (Honors) provides well-rounded business training to students and includes five concentrations for pursuing more relevant professional knowledge in particular fields. Students can select their own concentrations of interest to prepare for their future careers after two years of studies. Furthermore, the department has three professional programs: the BBA (Hons) in Corporate Governance and Risk Management, BBA (Hons) in Digital Marketing, and BBA (Hons) in Human Resources Management–Applied Psychology. If students have already targeted particular fields, the three programs will enrich them more professional knowledge and skills. Together with our different departmental activities, students can develop fully and learn from business professionals and leaders. 

As for the postgraduate program, the department launched its master’s degree in 2013: the MSc in Marketing and Consumer Psychology. This is a pioneering interdisciplinary program aimed at training professionals from different backgrounds that provides graduates with a career advantage in consumer marketing through applied psychological knowledge, data analytics and research training. It also assists students who plan to obtain higher degrees.

In line with the vision to build on our research, the department has one research center: the Dr. Francis Cheung Business Analytics Research Centre (DRCBARC). With our colleagues’ efforts, the research center works as the gateway of collaboration with different institutions and universities for various kinds of research projects, including those related to business management, marketing, industry and social development. 

Our webpages provide more information about our programs and research center. We welcome you to browse through them and contact us.

Dr. Monica Law
Head, Department of Business Administration