Master of Science in Marketing and Consumer Psychology
Entrance Requirements
General Requirements
Applicants for admission to the MSc in Marketing and Consumer Psychology Programme must possess:
- a bachelor’s degree in business administration or other areas from an institution recognized by the University; and
- preferably with one year work experience in marketing or a related area
Specific Requirements
Applicants must have some training in quantitative methods and marketing. If an applicant has not taken any quantitative methods and/or marketing course before, s/he needs to take bridging course(s):
- Quantitative Methods and/or
- Principles of Marketing.
Language Requirement
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:
i) Overall score 6.0 in International English Language Testing System (IELTS) (Academic), with no subtest score lower than 5.5;
ii) Score 550 (Paper-based test) or 80 (Internet-based test) in TOEFL;
iii) CET6 450; (OR)
iv) Other equivalent qualifications.