Master of Science in Marketing and Consumer Psychology

Entrance Requirements

General Requirements

Applicants for admission to the MSc in Marketing and Consumer Psychology Programme must possess:

  1. a bachelor’s degree in business administration or other areas from an institution recognized by the University; and
  2. preferably with one year work experience in marketing or a related area

Specific Requirements

Applicants must have some training in quantitative methods and marketing. If an applicant has not taken any quantitative methods and/or marketing course before, s/he needs to take bridging course(s):

  1. Quantitative Methods and/or
  2. Principles of Marketing.
The fee of each bridging course is $5,000.

Language Requirement

Fluency in English, in both oral and written forms, is required of all applicants. Applicants with honours degree from an institution where the medium of instruction is English will be assumed to have met this requirement.

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:

i) Overall score 6.0 in International English Language Testing System (IELTS) (Academic), with no subtest score lower than 5.5;

ii) Score 550 (Paper-based test) or 80 (Internet-based test) in TOEFL; 

iii) CET6 450; (OR)

iv) Other equivalent qualifications.


Please refer the details here.