Master of Science in Marketing and Consumer Psychology
Applicants for admission to the MSc in Marketing and Consumer Psychology Programme must possess:
- a bachelor’s degree with first or second class honours in Business Administration from an accredited programme; OR a bachelor’s degree with first or second class honours from an accredited programme in other areas; OR an equivalent qualification from an institution recognized for this purpose by the University; and
- Preferably with one-year work experience in marketing or business administration or a related area.
Applicants must have some training in quantitative methods and marketing. If an applicant has not taken any quantitative methods and/or marketing course before, s/he needs to take bridging course(s):
- Quantitative Methods and/or
- Principles of Marketing.
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:
i) Overall score 6.0 in International English Language Testing System (IELTS) (Academic), with no subtest score lower than 5.5;
ii) Score 550 (Paper-based test) or 80 (Internet-based test) in TOEFL;
iii) CET6 450; (OR)
iv) Other equivalent qualifications.