Master of Science in Marketing and Consumer Psychology

Key Features and Study Mode

Part-time Mode

Minimum No. of Credits Required 30 credits
Duration of Programme 2 years

Full-time Mode
 
Minimum No. of Credits Required 30 credits
Duration of Programme 1 year
 

Programme Aims

Upon successful completion of this programme, students should :

  • Have developed a comprehensive understanding of marketing and consumer psychology;
  • Be able to critically review theories and techniques of marketing and consumer psychology and assess their potential use in business situations;
  • Have developed a range of effective analytical and synthesize skills, as well as planning techniques required in solving real-life marketing problems; and
  • Be able to design marketing programmes and manage market research projects and in consumer-led businesses.
     

Study Mode

This programme adopts an intensive mode of course delivery. A typical study cycle of one subject consists of total 42 class contact hours at the Braemar Hill Campus of Hong Kong Shue Yan University (For details, please click here.)

The details of the study mode are as follows:

 

Tuesday

Wednesday

Thursday

Friday

Saturday
Full Day

Sunday
Full Day
Week 1         Class Class
Week 2         Class Class
Week 3 Self-study / preparation for assignment or group project
Week 4         Class Class
 
Week 1         Class Class
Week 2         Class Class
Week 3 Self-study / preparation for assignment or group project
Week 4         Class Class


Notes: 

  1. The program will commence in early September.
     
  2. The timetable of Course 1 is shown in gray color and the timetable of Course 2 is indicated in blue color.
     
  3. The timetable is a typical one for the courses, which may change every year to suit the needs and interests of enrolled students. The department reserves the right to make final decisions on the course schedule and other arrangements if necessary.