We provide four business programs: BBA (Hons), BBA (Hons) in Digital Marketing, BBA (Hons) in Corporate Governance and Risk Management, and BBA (Hons) in Human Resources Management - Applied Psychology.

Before deciding which program you would like to apply for, think about your strengths, personality, and fields of interest. After all, your future career path depends on these important factors! After getting to know yourself, review our selection of business programs to determine which program best suits you.

The BBA (Hons) program focuses on the core aspects of business and management. In Year 3, you may select one or two concentrations to enrich your professional knowledge. This program provides five different business concentrations: Corporate Governance, Financial Services and Planning, Human Resource Management, i-Entrepreneurship, and Marketing.

For further information of the concentrations, please visit here.

The BBA (Hons) in Digital Marketing program aims to equip students with knowledge of business operations, digital marketing, and multimedia applications to enhance their innovative and entrepreneurship capabilities. Graduates will be able to pursue opportunities to start their own business as digital business entrepreneurs and consultants.

For career prospects, please visit here.

The BBA (Hons) in Corporate Governance and Risk Management program covers professional areas in Accounting and Finance, Corporate Governance and Compliance, and Risk Management. Graduates will be able to become governance, compliance, and risk management professionals. The high market demand for corporate governance personnel assures graduates of a wide range of career options.

For career prospects, please visit here.

The BBA (Hons) in Human Resources Management - Applied Psychology program is unique. It bridges knowledge of human resource management and applied psychology to solve the complex human resource issues in today’s evolving and uncertain workplace environment.

For career prospects, please visit here.

You may choose your electives from one or two of the following five concentrations:

• Financial Services and Planning: Choose this concentration if you are strong in mathematics and financial analysis. 
   
• Marketing: Choose this concentration if you are an outgoing person who loves to interact with others and have creative ideas.
   
• Human Resource Management: Choose this concentration if you are confident of your skills in communication, coordination, and organization.
   
• Corporate Governance: Choose this concentration if you have strong capabilities in analysis and decision-making, as well as strong patience.
   
• i-Entrepreneurship: Choose this concentration if you are courageous and creative that you wish to start your own business.

​​​​​You may choose up to two concentrations (that is, “double concentration”). A double concentration may give you thorough understanding in more than one core domain of business and management and may bring you flexibility when you seek for jobs in the future. Before deciding to take two concentrations, you are advised to pay attention to your ability, time management, and class arrangement, because a double concentration entails more time and mental investment than one concentration.

We wish to remind you that the Department will not guarantee that all students who apply for a double concentration can be accommodated due to various reasons, such as limited classrooms/venues or conflict in schedule.

For further information of the concentrations, please visit here.

For career prospects, please visit here.

You may go through the admission routes when applying to our programs.

For details, please visit here.

Applicants who have completed a recognized Associate Degree or Higher Diploma program may gain direct entry to Year 2 or Year 3 of their selected bachelor’s programs.

For details, please visit here.

Non-local and non-HKDSE applicants are very welcome to apply to HKSYU.

• For IB applicants, please visit here.
• For GCE applicants, please visit here.
• For JEE (Gaokao) applicants, please visit here.  
• For sub-degree applicants, please visit here.
• For mature applicants, please visit here.
• For any other recognized qualification applicants, please contact the admission office at admit@hksyu.edu.

Yes, you may be invited to attend our interviews, subject to arrangement.

If you are applying to HKSYU on the basis of predicted/provisional results, you will likely receive a conditional offer of admissions to the University. A conditional offer is an official offer of admission from HKSYU, with clauses – or "conditions" – on how you can retain the offer of admission by achieving specific academic standing in your final examination. The offer will be confirmed once you submit your final results meeting the conditions set by the University.

For the purpose of coming to Hong Kong to pursue your studies, you should apply for a student visa, and not a training/tourist visa. Applications must be submitted to the Immigration Department through the education institution (the sponsor) granting the acceptance.

For detailed information, please visit here.

For detailed FAQs, please visit here.

For admission concerns, please contact our Admissions Office:
Email: admit@hksyu.edu
Tel: (852) 2806 7324

For enquiries about business programs, please contact our Administrative
Assistants:
Email: ba@hksyu.edu
Tel: (852) 2570 7110

The medium of instruction at HKSYU is English, except for Chinese language courses and a small number of courses that require Chinese usage. For courses using English as MOI, all lectures, course materials, and work will be conducted in English.

The GE Program provides opportunities to develop and apply relevant skills, knowledge, and social responsibilities regardless of your major or career plans. GE courses cover a variety of interesting and inspiring topics. In our business programs, you should fulfill the GE requirement in the first two years of your study.

If you are admitted into Year 1, you shall complete a total of 12 credits of GE courses consisting of 3 credits in each of the four main areas listed below in order to fulfill graduation requirements: 

Area 1: Chinese Culture in the 21st Century

Area 2: Communication and Literacy

Area 3: Global Citizenship

Area 4: Interdisciplinary Perspective

If you are offered Year 2/3 entry to our program, you will be exempted from the GE requirement.

For details, please visit here.

For Year 1 entry, you need to complete “First Year Chinese,” “English Usage,” and “English Writing” during your first two years. These fundamental language courses are designed to enhance your English proficiency and to aid you in becoming a competent writer in your academic endeavors. 

Year-2-entry students will be required to complete CHI102 First Year Chinese II, whereas Year-3-entry students will be required to complete CHI102 First Year Chinese II and ENG212 English Writing II.

For BBA students, internship is offered as an elective in Year 4 studies. However, students enrolled in BBA-DM, BBA-CGRM, and BBA-HRMAP need to take one compulsory course – Capstone Project.

Being an intern in a company, professional body, or social enterprise may allow you to gain hands-on experience of real-world practices in an actual workplace. Internship combines engagement in the daily operation of an external agency with reflection to connect students’ experiences in the workplace.

If you enter either one of the following programs: BBA-DM, BBA-CGRM, or BBA-HRMAP, you are going to take a compulsory course called “Capstone Project.” It requires internship and project report writing for Year-4 students.

The project provides you with practical internship experience, as well as an opportunity to familiarize yourself with business project research procedures and settings. In the project, you are expected to complete an individual report applying the specialist academic knowledge gained in the program to the situations encountered in your internship company.

Yes. We encourage students to adopt interdisciplinary knowledge, broaden your level of expertise, and enhance your capabilities to develop your future career.

For details, please visit here.

This program is the first program in Hong Kong that combines marketing and consumer psychology to provide a gateway to careers for marketing, and to equip well-trained professionals in market research and consumer psychology.

The curriculum includes real-world projects that enable students to apply their knowledge and skills to enhance their value in the job market. Professional seminars are held regularly by inviting esteemed scholars and business practitioners to enrich our students with new ideas and perspectives and to help strengthen their professional and business development.

Official transcripts from bachelor’s degree and two referee letters should be submitted directly by an applicant’s university or referees to the address below:

Master of Science in Marketing and Consumer Psychology
RHB306, High Block, Research Complex,
Hong Kong Shue Yan University
10 Wai Tsui Crescent
Braemar Hill Road
North Point
Hong Kong

As you are expected to attend all face-to-face lessons, all full-time non-local students of our program are eligible to apply for study visa to study in Hong Kong legally. Applications must be submitted to the Immigration Department through the University.

For detailed information, please visit here.

The University and the Department organizes several student activities. We believe that you would be interested in some or even all of them.

For detailed information of Office of Student Affairs (OSA), please visit here.

Applications are considered on a case-by-case basis. A limited number of shared rooms and single rooms are available for postgraduate students. Hall application and residence fees are based on a semester basis.

For details, please visit here.

Please refer to the details at our program website here or contact the Program Officer at bamcp@hksyu.edu.

For details, please visit here.

The University and the Department organizes several student activities, which we believe will be interesting for students. Please check our webpages and those of the Office of Student Affairs (OSA) and International Unit (IU) for updates.

Students may study abroad for one or two semesters during Years 2 to 4 of their undergraduate study. You may study abroad in one of the 48 universities, covering 20 countries/regions (including Australia, Austria, Belgium, Canada, Finland, France, Germany, Japan, Mainland China, Malaysia, Netherlands, New Zealand, Republic of Korea, Spain, Sweden, Taiwan, Thailand, United Kingdom, United States, and Vietnam).

For details, please visit here.

To enable you to become a well-rounded business professional and a mature graduate, we provide a variety of activities, including mentorship, academic forums, seminars, company visits, exchange, leadership and talent training, short courses, and field trips.

For details, please visit here.

The OSA aims to provide an open, encouraging, and a supportive learning environment that is conducive for a healthy and well-balanced student life. OSA supports student societies and activities, career services, and also organizes various events including Athletic Meets, University Festival, Annual Scholarship Award Ceremony, exchange tours, and alumni gatherings.

For details, please visit here.

Undergraduate Residence Halls mainly consist of shared rooms. Hall application and residence fees are based on a semester basis. A limited number of single rooms are also available.

For details, please visit here.

HKSYU offers different types and amounts of entrance scholarships for new students of different entry years.

For details, please visit here.