BBA (Hons) in Digital Marketing

Professional Recognition

Chartered Institute of Marketing (CIM)

Students studying the BBA (Hons) in Digital Marketing are eligible to apply exemptions from the Chartered Institute of Marketing (CIM) at Level 6 (L6) Diploma in Professional Marketing modules (“Strategic Marketing” or “Marketing & Digital Strategy”), to which they will be required to pass, Mastering Metrics or Innovation in Marketing (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing. In addition, the students need to study from three of the elective modules within their degree: for example, Digital Game Marketing, Public Relations Disciplines, Advertising and Design. They are also eligible for exemptions from the L4 Certificate.


Hong Kong Institute of Marketing (HKIM) 


Student Membership: The Year-4 students from the BBA (Hons) in Digital Marketing are eligible to apply to become student members of HKIM.

Associate Membership: Graduates of the BBA (Hons) in Digital Marketing  are eligible to apply to become associate members of HKIM.