BBA (Hons) in Digital Marketing
Graduates may pursue further studies in different areas of business and professional tracks in major local universities (for example, University of Hong Kong, Chinese University of Hong Kong, and Hong Kong University of Science & Technology), and other prestigious overseas universities. They are eligible for admission to the Master of Science in Marketing and Consumer Psychology provided by the Department of Business Administration.
Graduates will be able to develop their careers in fields related to digital marketing and be equipped to work in different sectors upon graduation, for example in retail, customer service, customer relationship management, content management, advertising, digital strategic planning, digital commerce coordination. They will also be able to pursue opportunities to start their own business as digital business entrepreneurs and consultants.