BBA (Hons)
Programme Details

Programme Information:

 

Mode of Attendance: Full Time
Duration of Programme: Four Years
Minimum Credits Required for Award: 125 Credits
Admission Requirements and Procedures (HKDSE): For English version, please click here.
For Chinese version, please click here.
Admission Requirements and Procedures (Others): For English version, please click here.
For Chinese version, please click here.
University Admissions Office:       

 

 

 

 

Special Features of the Programme:


I. Internship 

The Department offers a 3-credit elective (BUS 490 Internship) for its final year students to enable them to undertake a four-month fieldwork placement. Over the years, the Department has gained continued support from commercial firms and their staff who have been willing to supervise our students on a voluntary and collaborative basis. Several interns had been employed by their host companies after graduation, either as part-time or full-time staff.
 

II. Five Concentrations

The programme design ensures that our graduates have a thorough understanding in the core aspects of business and management. Students may maintain a broad-based approach in their choices of business electives or choose their electives from the following five concentrations:

  1. Financial Services & Planning
  2. Marketing
  3. Human Resource Management
  4. Corporate Governance
  5. i-Entrepreneurship

 

Selection of Concentration:

Students may select one or more concentrations by taking the required electives of each concentration. 

Electives for the Financial Services & Planning Concentration:

  • Estate & Retirement Planning
  • Hong Kong Taxation & Planning
  • Insurance
  • Investment Analysis & Portfolio Management

Electives for the Marketing  Concentration:

  • Advertising Strategies and Design
  • Consumer Behaviour
  • Internet and Social Media Marketing
  • Public Relations Disciplines

Electives for the Human Resource Mangement Concentration:

  • Asia Pacific Management Issues
  • Industrial Relations and Labour Law
  • Performance and Compensation Management
  • Training and Development
Electives for the Corporate Governance Concentration:
  • Company Law
  • Comtemporary Issues in Corporate Governance
  • Corporate Secretaryship
  • Hong Kong Taxation & Planning
Electives for the i-Entrepreneurship Concentration:
  • Digital Entrepreneurship 
  • eBusiness Management
  • e-CRM
  • Internet of Things
 
 

Brochure:

Please click the following brochure:

 

 
Programme Curriculum:

 

  1. For the intakes before 2017 and 2017-2018 (Year 2), please click here.
  2. For the intake of 2017-2018 (Year 1), please click here.