BBA (Hons)
Programme Details

Programme Information

 

Mode of Attendance: Full Time
Duration of Programme: Four Years
Minimum Credits Required for Award: 125 Credits
Admission Requirements and Procedures (HKDSE): For English version, please click here.
For Chinese version, please click here.
Admission Requirements and Procedures (Others): For English version, please click here.
For Chinese version, please click here.
University Admissions Office:       

 

Note: The medium of instruction for all BUS courses is English.

All application and admission procedures and regulations are subject to the latest information published on the University Admissions Office's official website.
 

 

Special Features of the Programme


I. Internship 

The Department offers a 3-credit elective (BUS 490 Internship) for its final year students to enable them to undertake a four-month fieldwork placement. Over the years, the Department has gained continued support from commercial firms and their staff who have been willing to supervise our students on a voluntary and collaborative basis. Several interns had been employed by their host companies after graduation, either as part-time or full-time staff.

II. Five Concentrations

The programme design ensures that our graduates have a thorough understanding in the core aspects of business and management. Students may maintain a broad-based approach in their choices of business electives or choose their electives from the following five concentrations:

  1. Financial Services & Planning
  2. Marketing
  3. Human Resource Management
  4. Corporate Governance
  5. Digital Entrepreneurship / i-Entrepreneurship
 

Selection of Concentration:

Students may select one or more concentrations by taking the required electives of each concentration. 

Electives for the Financial Services & Planning  Concentration:

  • Estate & Retirement Planning
  • Hong Kong Taxation & Planning
  • Insurance
  • Investment Analysis & Portfolio Management

Electives for the Marketing  Concentration:

  • Advertising Strategies and Design
  • Consumer Behaviour
  • Internet and Social Media Marketing
  • Public Relations Disciplines in the Digital World

Electives for the Human Resource Management Concentration:

  • Asia Pacific Management Issues
  • Industrial Relations and Labour Law
  • Reward Management
  • Talent Management and Development
Electives for the Corporate Governance Concentration:
  • Company Law
  • Contemporary Issues in Corporate Governance
  • Corporate Secretaryship
  • Hong Kong Taxation & Planning
Electives for the Digital Entrepreneurship / i-Entrepreneurship Concentration:
  • Digital Entrepreneurship 
  • eBusiness Management
  • e-CRM
  • Internet of Things / AI Applications in Business (for 2024 Year 1 intake)
     

Programme Curriculum

Year 1 Year 1 Year 2 Year 2 Year 3 Year 3 Year 4 Year 4
1st Sem. 2nd Sem. 1st Sem. 2nd Sem. 1st Sem. 2nd Sem. 1st Sem. 2nd Sem.
First Year Chinese I First Year Chinese II English Writing I English Writing II Business Communication Marketing Strategy and Sustainability Business Strategy Contemporary Issues in International Business
English Usage I English Usage II GE Course GE Course Operations Management Management Information Systems Business Ethics & Corporate Social Responsibility Value-driven Innovation and Creativity
GE Course GE Course Statistical Analysis for Business Decision Cost & Management Accounting Human Resource Management Corporate Finance Electives Electives
Financial Accounting Introduction to Economics Organizational Behavior Legal Environment of Business Business Research Electives    
Principles & Practice of Management Principles of Marketing Electives Electives Electives      
 

Electives

            

 

Language & Communication Courses General Education (GE) Courses Departmental Core Courses Electives


For the course aims of the BUS courses, please click: here
 

Brochure

For the PDF version, please click here.