BBA (Hons)
Programme Details

Programme Information

 

Mode of Attendance: Full Time
Duration of Programme: Four Years
Minimum Credits Required for Award: 125 Credits
Admission Requirements and Procedures (HKDSE): For English version, please click here.
For Chinese version, please click here.
Admission Requirements and Procedures (Others): For English version, please click here.
For Chinese version, please click here.
University Admissions Office:       

 

Note: The medium of instruction for all BUS courses is English.
 

 

Special Features of the Programme


I. Internship 

The Department offers a 3-credit elective (BUS 490 Internship) for its final year students to enable them to undertake a four-month fieldwork placement. Over the years, the Department has gained continued support from commercial firms and their staff who have been willing to supervise our students on a voluntary and collaborative basis. Several interns had been employed by their host companies after graduation, either as part-time or full-time staff.

II. Five Concentrations

The programme design ensures that our graduates have a thorough understanding in the core aspects of business and management. Students may maintain a broad-based approach in their choices of business electives or choose their electives from the following five concentrations:

  1. Financial Services & Planning
  2. Marketing
  3. Human Resource Management
  4. Corporate Governance
  5. Digital Entrepreneurship / i-Entrepreneurship
 

Selection of Concentration:

Students may select one or more concentrations by taking the required electives of each concentration. 

Electives for the Financial Service & Planning  Concentration:

  • Estate & Retirement Planning
  • Hong Kong Taxation & Planning
  • Insurance
  • Investment Analysis & Portfolio Management

Electives for the Marketing  Concentration:

  • Advertising Strategies and Design
  • Consumer Behaviour
  • Internet and Social Media Marketing
  • Public Relations Disciplines in the Digital World

Electives for the Human Resource Management Concentration:

  • Asia Pacific Management Issues
  • Industrial Relations and Labour Law
  • Reward Management
  • Talent Management and Development
Electives for the Corporate Governance Concentration:
  • Company Law
  • Contemporary Issues in Corporate Governance
  • Corporate Secretaryship
  • Hong Kong Taxation & Planning
Electives for the Digital Entrepreneurship / i-Entrepreneurship Concentration:
  • Digital Entrepreneurship 
  • eBusiness Management
  • e-CRM
  • Internet of Things / AI Applications in Business (for 2024 Year 1 intake)
     

Programme Curriculum

Year 1 Year 1 Year 2 Year 2 Year 3 Year 3 Year 4 Year 4
1st Sem. 2nd Sem. 1st Sem. 2nd Sem. 1st Sem. 2nd Sem. 1st Sem. 2nd Sem.
First Year Chinese I First Year Chinese II English Writing I English Writing II Business Communication Marketing Strategy and Sustainability Business Strategy Contemporary Issues in International Business
English Usage I English Usage II GE Course GE Course Operations Management Management Information Systems Business Ethics & Corporate Social Responsibility Value-driven Innovation and Creativity
GE Course GE Course Statistical Analysis for Business Decision Cost & Management Accounting Human Resource Management Corporate Finance Electives Electives
Financial Accounting Introduction to Economics Organizational Behavior Legal Environment of Business Business Research Electives    
Principles & Practice of Management Principles of Marketing Electives Electives Electives      
 

Electives

            

 

Language & Communication Courses General Education (GE) Courses Departmental Core Courses Electives


For the course aims of the BUS courses, please click: here
 

Brochure

For the PDF version, please click here.