BBA (Hons)
Programme Details
Programme Information:
Mode of Attendance: | Full Time |
Duration of Programme: | Four Years |
Minimum Credits Required for Award: | 125 Credits |
Admission Requirements and Procedures (HKDSE): | For English version, please click here. For Chinese version, please click here. |
Admission Requirements and Procedures (Others): | For English version, please click here. For Chinese version, please click here. |
University Admissions Office: | ![]() ![]() |
Special Features of the Programme:
I. Internship
The Department offers a 3-credit elective (BUS 490 Internship) for its final year students to enable them to undertake a four-month fieldwork placement. Over the years, the Department has gained continued support from commercial firms and their staff who have been willing to supervise our students on a voluntary and collaborative basis. Several interns had been employed by their host companies after graduation, either as part-time or full-time staff.
II. Five Concentrations
The programme design ensures that our graduates have a thorough understanding in the core aspects of business and management. Students may maintain a broad-based approach in their choices of business electives or choose their electives from the following five concentrations:
- Financial Services & Planning
- Marketing
- Human Resource Management
- Corporate Governance
- i-Entrepreneurship
Selection of Concentration:
Students may select one or more concentrations by taking the required electives of each concentration.
Electives for the Financial Services & Planning Concentration:
- Estate & Retirement Planning
- Hong Kong Taxation & Planning
- Insurance
- Investment Analysis & Portfolio Management
Electives for the Marketing Concentration:
- Advertising Strategies and Design
- Consumer Behaviour
- Internet and Social Media Marketing
- Public Relations Disciplines
Electives for the Human Resource Mangement Concentration:
- Asia Pacific Management Issues
- Industrial Relations and Labour Law
- Reward Management
- Training and Development
- Company Law
- Comtemporary Issues in Corporate Governance
- Corporate Secretaryship
- Hong Kong Taxation & Planning
- Digital Entrepreneurship
- eBusiness Management
- e-CRM
- Internet of Things
- For the intakes before 2017 and 2017-2018 (Year 2), please click here.
- For the intake of 2017-2018 (Year 1), please click here.