Master of Science in Marketing and Consumer Psychology


Main Areas

The programme includes key courses that are designed to provide students with the knowledge and skills they need to develop a successful career in the field of consumer marketing. It consists of three main areas:

  1. Core knowledge,
  2. Contemporary Marketing Practices, and
  3. Research and Analytical Techniques.

Core Knowledge Subjects (12 credits)

  • Consumer Psychology (CEF course code: 21Z097741) 
  • Marketing Communication and Brand Management (CEF Course code: 21Z09775A) 
  • Applications of Psychology to Marketing
  • Strategic Innovation and Marketing Management

Contemporary Marketing Practices (6 credits – any 2 out of 5 courses)
  • Digital Marketing and Internet Consumer Behavior
  • Chinese Psychology and Marketing
  • Customer Relationship Management
  • Global Marketing
  • Organizational Marketing

Research and Analytical Techniques (12 credits)
  • Research Methods and Design
  • Marketing Analytics
  • Master's Project​​​​​​​