Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
HKSYU Postgraduate Education Fair 2026
Join the “HKSYU PG Education Fair 2026” for talks and consultations on master's studies in various fields. Enjoy a free application fee for 2026/27 entry and light refreshments!
Date: 11 Mar 2026 (Wed)
Time: 3pm-6pm
Venue: RLG1/F
*This offer is exclusive to HKSYU Year 4 students who attend the event in person and one free application fee for one programme only.
市场学及消费者心理学理学硕士课程 - 2026/27 入学招生线上宣讲会
课程项目现已开放报名
日期：2025年12月18日（星期四）
时间：18:30 - 19:30
语言：普通话
平台：Zoom 会议
会议ID：938 6183 5725
会议密码：550197
Guest Lecture - The A.I. Edge: Marketing 5.0
Guest Speaker: Mr. Eddie Lui, Founder of IFA Limited
Date: 24 October 2025
Time: 10:00 AM to 12:00 PM
Venue: Room 405, Main Building
Theme: The A.I. Edge: Marketing 5.0
All are welcome to attend!
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
News
BUS411 Students Tour CyberPort Digital Tech & Low‑Altitude Economy Hub
On 30 March 2026, students from the BUS411 New Venture Creation course toured the Digital Tech Centre and the Low-Attitude Economy Application Exhibition Hub at CyberPort.
Team Achieves Second Runner-Up at HSBC/HKU Case Competition 2026
We proudly announce that at the HSBC/HKU Case Competition 2026, our dedicated team secured Second Runner-Up, showcasing their exceptional skill, hard work, and innovative thinking throughout the competition.
Techathon+ 2026: BUS483 Digital Entrepreneurship Students Reach Finals and Win Merit Award
HKSTP hosted Techathon+ 2026, attracting over 1,900 participants and 470 global teams. Two BUS483 student teams reached the finals, with FishGuard winning a Merit Award for its AI spam-filtering platform.