Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Business Week 2026
Date: 5 to 9 October 2026
Theme: Future-Proof Business – Skills That Lead
All are welcome to attend!
Department of Business Administration Staff Retreat: Bridging Industry Exposure with Academic Strategy
On 24 June 2026, the Business Administration teaching staff held a retreat combining industry site visits in Shenzhen with internal strategic planning. They toured the Shenzhen Industrial Museum and Cyborg, then convened a roundtable to convert insights into academic actions, updating curricula and strengthening employability and student career readiness.
Business Innovation and Technology Exploration in Hangzhou
In May 2026, twenty-five students, including seven from BBA programmes, undertook a five-day Hangzhou-Hong Kong exchange programme. Sponsored by the Hangzhou Chinese People’s Political Consultative Conference and led by Professor Selina Chan, the visit focused on business and technology innovation. Students gained practical insights into China's dynamic market, fostering a global business perspective applicable to future careers.
International Conference on Human Resilience: Navigating Life Changes & Challenges (HRCONF2026)
The Department of Business Administration at Hong Kong Shue Yan University hosted a symposium on 29 May 2026 at HRCONF2026, themed “Employee Mental Health and Well-being: Challenges and Opportunities in the Modern Workplace.” Chaired by Dr. Monica Law and moderated by Dr. Jessy Wang, it featured five scholars sharing research on inclusive workplace policies, team dynamics, AI learning, psychosocial risk measurement, and home crafting.
News
市场学及消费者心理学理学硕士课程迎新日2026
市场学及消费者心理学理学硕士课程迎新活动于2026年9月4日在顾铁华费肇芬伉俪广场顺利举行。工商管理学系系主任罗翠翠博士、副系主任钟李敏仪博士、副系主任何健汉博士、课程总监王荣博士、课程副总监李艺璇博士、课程教学团队成员、注册处和图书馆部分职员，以及两位往届毕业生代表出席活动，与 2026 级全体新生欢聚一堂、展开交流，共同迎接新学年的开始。
55th Anniversary Luncheon and Long Service Awards Ceremony
Hong Kong Shue Yan University (HKSYU) held its 55th Anniversary Luncheon and Long Service Awards Ceremony. A total of 105 staff members, who have served the University for between 10 and 41 years, were honoured with Long Service Awards in recognition of their longstanding dedication and contributions.
Opening Ceremony Welcomes New Students to the Business Administration Department
On 25 August 2026, the Department of Business Administration held its opening ceremony, warmly welcoming new undergraduate students. Dr. Monica Law delivered an inspiring address, and Associate Heads Dr. Roy Ho and Dr. Alice Chung outlined the curriculum and support systems for the year ahead.