Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Department of Business Administration Staff Retreat: Bridging Industry Exposure with Academic Strategy
On 24 June 2026, the Business Administration teaching staff held a retreat combining industry site visits in Shenzhen with internal strategic planning. They toured the Shenzhen Industrial Museum and Cyborg, then convened a roundtable to convert insights into academic actions, updating curricula and strengthening employability and student career readiness.
Business Innovation and Technology Exploration in Hangzhou
In May 2026, twenty-five students, including seven from BBA programmes, undertook a five-day Hangzhou-Hong Kong exchange programme. Sponsored by the Hangzhou Chinese People’s Political Consultative Conference and led by Professor Selina Chan, the visit focused on business and technology innovation. Students gained practical insights into China's dynamic market, fostering a global business perspective applicable to future careers.
International Conference on Human Resilience: Navigating Life Changes & Challenges (HRCONF2026)
The Department of Business Administration at Hong Kong Shue Yan University hosted a symposium on 29 May 2026 at HRCONF2026, themed “Employee Mental Health and Well-being: Challenges and Opportunities in the Modern Workplace.” Chaired by Dr. Monica Law and moderated by Dr. Jessy Wang, it featured five scholars sharing research on inclusive workplace policies, team dynamics, AI learning, psychosocial risk measurement, and home crafting.
Annual Internship Supervisor Appreciation Ceremony (Department of Business Administration)
On 29 April 2026, the Department of Business Administration hosted its Annual Internship Supervisor Appreciation Ceremony. This special event was more than just a gathering; it was a tribute to the dedicated mentors and corporate partners who work tirelessly to guide and transform our students into future business professionals and leaders.
News
Opening Ceremony Welcomes New Students to the Business Administration Department
On 25 August 2026, the Department of Business Administration held its opening ceremony, warmly welcoming new undergraduate students. Dr. Monica Law delivered an inspiring address, and Associate Heads Dr. Roy Ho and Dr. Alice Chung outlined the curriculum and support systems for the year ahead.
樹仁大學三個 BBA 課程 - 迎合你不同的專業出路
工商管理學（榮譽）學士課程
工商管理學（榮譽）學士課程 : 數碼市場學
工商管理學（榮譽）學士課程 : 人力資源管理與應用心理學
獎學金
仁大一向奉行弘揚仁愛的教育培育青年人。在校友、政府和私人組織的慷慨捐助下，設立了各種獎學金，以表彰我們學生的優秀學習成績、勤奮和良好的品行。大學將在未來將會爭取更多的資源和支持，為學生提供更多的獎學金和申請機會。