Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Department of Business Administration Staff Retreat: Bridging Industry Exposure with Academic Strategy
On 24 June 2026, the Business Administration teaching staff held a retreat combining industry site visits in Shenzhen with internal strategic planning. They toured the Shenzhen Industrial Museum and Cyborg, then convened a roundtable to convert insights into academic actions, updating curricula and strengthening employability and student career readiness.
Business Innovation and Technology Exploration in Hangzhou
In May 2026, twenty-five students, including seven from BBA programmes, undertook a five-day Hangzhou-Hong Kong exchange programme. Sponsored by the Hangzhou Chinese People’s Political Consultative Conference and led by Professor Selina Chan, the visit focused on business and technology innovation. Students gained practical insights into China's dynamic market, fostering a global business perspective applicable to future careers.
International Conference on Human Resilience: Navigating Life Changes & Challenges (HRCONF2026)
The Department of Business Administration at Hong Kong Shue Yan University hosted a symposium on 29 May 2026 at HRCONF2026, themed “Employee Mental Health and Well-being: Challenges and Opportunities in the Modern Workplace.” Chaired by Dr. Monica Law and moderated by Dr. Jessy Wang, it featured five scholars sharing research on inclusive workplace policies, team dynamics, AI learning, psychosocial risk measurement, and home crafting.
Annual Internship Supervisor Appreciation Ceremony (Department of Business Administration)
On 29 April 2026, the Department of Business Administration hosted its Annual Internship Supervisor Appreciation Ceremony. This special event was more than just a gathering; it was a tribute to the dedicated mentors and corporate partners who work tirelessly to guide and transform our students into future business professionals and leaders.
News
Opening Ceremony Welcomes New Students to the Business Administration Department
On 25 August 2026, the Department of Business Administration held its opening ceremony, warmly welcoming new undergraduate students. Dr. Monica Law delivered an inspiring address, and Associate Heads Dr. Roy Ho and Dr. Alice Chung outlined the curriculum and support systems for the year ahead.
BBA Kitty 同學分享: 樹籽日記 - 去 University of Oxford 交流有幾充實? 上莊學到D咩?
樹仁BBA同學Kitty分享學習點滴：揀選數碼創業專修，運用AI及網上營銷工具；赴牛津交流，體驗英國校園生活；擔任商學院系會外務副主席，學會活動策劃及對外溝通，更收穫了一群並肩作戰的夥伴，大學生活充實而精彩。
Celebrating Academic Excellence: Acknowledging Outstanding Marketing Achievements at the Hong Kong Institute of Marketing
The Hong Kong Institute of Marketing launched the Marketing Graduates Award 2025 to honour outstanding Year-4 marketing students. On 10 April 2026, HKIM recognised BBA (Hons) in Digital Marketing student Ms. YU Wai Yan with a HK$4,000 scholarship and a one-year graduate membership worth HK$1,330.