Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Business Week 2026
Date: 5 to 9 October 2026
Theme: Future-Proof Business – Skills That Lead
All are welcome to attend!
Department of Business Administration Staff Retreat: Bridging Industry Exposure with Academic Strategy
On 24 June 2026, the Business Administration teaching staff held a retreat combining industry site visits in Shenzhen with internal strategic planning. They toured the Shenzhen Industrial Museum and Cyborg, then convened a roundtable to convert insights into academic actions, updating curricula and strengthening employability and student career readiness.
Business Innovation and Technology Exploration in Hangzhou
In May 2026, twenty-five students, including seven from BBA programmes, undertook a five-day Hangzhou-Hong Kong exchange programme. Sponsored by the Hangzhou Chinese People’s Political Consultative Conference and led by Professor Selina Chan, the visit focused on business and technology innovation. Students gained practical insights into China's dynamic market, fostering a global business perspective applicable to future careers.
International Conference on Human Resilience: Navigating Life Changes & Challenges (HRCONF2026)
The Department of Business Administration at Hong Kong Shue Yan University hosted a symposium on 29 May 2026 at HRCONF2026, themed “Employee Mental Health and Well-being: Challenges and Opportunities in the Modern Workplace.” Chaired by Dr. Monica Law and moderated by Dr. Jessy Wang, it featured five scholars sharing research on inclusive workplace policies, team dynamics, AI learning, psychosocial risk measurement, and home crafting.
News
市场学及消费者心理学理学硕士资讯讲座 2026
日期：2026年11月14日（星期六）
时间：10:45-11:30
語言：普通话
地点：香港北角宝马山慧翠道6号香港树仁大学研究院综合大楼低座 RLB502 / 线上
市场学及消费者心理学理学硕士 : 2027–2028 学年
线上申请时段：2026年11月16日早上9时正 至 2027年1月31日晚上11时59分
若申请人有任何关于申请系统、申请材料、入学录取、课程信息或设置等方面问题，敬请通过电邮 bamcp@hksyu.edu 联系课程组查询。
HKSYU Delegation Visits BJTU and TNU to Advance Academic Collaboration
An HKSYU delegation visited Beijing Jiaotong University on 21 October 2026 to discuss student exchange and joint talent cultivation, then Tianjin Normal University on 22 October 2026 to explore online co-teaching, lab facilities, and future academic synergies.