Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
International Conference on Human Resilience: Navigating Life Changes & Challenges (HRCONF2026)
The Department of Business Administration at Hong Kong Shue Yan University hosted a symposium on 29 May 2026 at HRCONF2026, themed “Employee Mental Health and Well-being: Challenges and Opportunities in the Modern Workplace.” Chaired by Dr. Monica Law and moderated by Dr. Jessy Wang, it featured five scholars sharing research on inclusive workplace policies, team dynamics, AI learning, psychosocial risk measurement, and home crafting.
Annual Internship Supervisor Appreciation Ceremony (Department of Business Administration)
On 29 April 2026, the Department of Business Administration hosted its Annual Internship Supervisor Appreciation Ceremony. This special event was more than just a gathering; it was a tribute to the dedicated mentors and corporate partners who work tirelessly to guide and transform our students into future business professionals and leaders.
HKSYU Postgraduate Education Fair 2026
Join the “HKSYU PG Education Fair 2026” for talks and consultations on master's studies in various fields. Enjoy a free application fee for 2026/27 entry and light refreshments!
Date: 11 Mar 2026 (Wed)
Time: 3pm-6pm
Venue: RLG1/F
*This offer is exclusive to HKSYU Year 4 students who attend the event in person and one free application fee for one programme only.
市场学及消费者心理学理学硕士课程 - 2026/27 入学招生线上宣讲会
课程项目现已开放报名
日期：2025年12月18日（星期四）
时间：18:30 - 19:30
语言：普通话
平台：Zoom 会议
会议ID：938 6183 5725
会议密码：550197
News
Shue Yan Team Gains Crisis Management Insight at PolyU Business Case Competition
On 6 June 2026, a three-member Shue Yan University team (Chan Chun Ho, Wong Siu Tung, Pun Ka Wai) joined the PolyU Business School Case Competition 2026. Competing in a technology-free format, they analysed a real case, presented with pen-and-paper tools, and gained crisis management insights and judge feedback, plus networking with industry professionals.
戴嘉誼同學分享：原來HR唔只係面試
原來HR唔只係面試！樹籽日記邀請仁大「工商管理學(榮譽)學士–人力資源管理與應用心理學」同學戴嘉誼分享：課程科目最深刻、最受用，呈現學習生活成長故事。
学生徐可歆专访 | 在仁大读工商管理 我如何一步步走进真实商业世界
我们邀请到工商管理学(荣誉)学士课程三年级学生徐可歆。从课堂学习到竞赛获奖，再到真实企业环境，她一步步将理论转化为经验，也在过程中逐渐明确自己的发展方向。