There are four programmes:
(1) BBA (Hons)
(2) BBA (Hons) in Digital Marketing (BBA DM)
(3) BBA (Hons) in Corporate Governance and Risk Management (BBA CGRM)
(4) BBA (Hons) in Human Resources Management - Applied Psychology (BBA HRMAP)
The new programme aims to provide students with a strong foundation in HRM and Applied Psychology.
This is a pioneering programme that combines marketing and consumer psychology to give graduates a career advantage.