Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
市场学及消费者心理学理学硕士课程 - 2026/27 入学招生线上宣讲会
课程项目现已开放报名
日期：2025年12月18日（星期四）
时间：18:30 - 19:30
语言：普通话
平台：Zoom 会议
会议ID：938 6183 5725
会议密码：550197
Guest Lecture - The A.I. Edge: Marketing 5.0
Guest Speaker: Mr. Eddie Lui, Founder of IFA Limited
Date: 24 October 2025
Time: 10:00 AM to 12:00 PM
Venue: Room 405, Main Building
Theme: The A.I. Edge: Marketing 5.0
All are welcome to attend!
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
Department of Business Administration Held a Successful Retreat
On 19 August 2025, the Business Administration Department at Hong Kong Shue Yan University held a retreat in Shenzhen, focusing on strategic initiatives, industry partnerships, and enhancing teaching, learning, and research collaboration opportunities.
News
Techathon+ 2026: BUS483 Digital Entrepreneurship Students Reach Finals and Win Merit Award
HKSTP hosted Techathon+ 2026, attracting over 1,900 participants and 470 global teams. Two BUS483 student teams reached the finals, with FishGuard winning a Merit Award for its AI spam-filtering platform.
Inter-University Project Competition 2026
We proudly congratulate our students on their outstanding achievement in the Inter-University Project Competition 2026, held on 7 January 2026 at Hong Kong Shue Yan University. The event was jointly organised by the Department of Business Administration at HKSYU and the Department of Information Systems at City University of Hong Kong.
市场学及消费者心理学理学硕士
2026-2027学年
现正接受报名
开放申请时间:
延长至2026年3月15日
若申请人有任何关于申请系统、申请材料、入学录取等方面问题，敬请通过电邮 pgadmit@hksyu.edu 联络大学招生处查询; 若有任何课程信息或设置等方面问题，敬请通过电邮 bamcp@hksyu.edu 联系课程组查询。