Social Media + Funnel Marketing Workshops

On 11 and 15 November 2024, the Department of Business Administration, in collaboration with the Office of Student Affairs, hosted a successful series of workshops on Social Media + Funnel Marketing, aimed at enhancing students' understanding of key marketing strategies. Conducted by Mr. Eddie Lui, the founder of IFA Limited and an expert in social media marketing in Hong Kong, the workshops covered topics such as the logic of funnel marketing, its importance and effectiveness in social media, as well as funnel’s copywriting and video strategies. The workshops engaged participants, primarily students from the BUS340 Internet and Social Media Marketing course along with peers from various other degrees. The event provided invaluable insights and practical skills, contributing significantly to the attendees' academic and professional development, and students expressed their happiness and satisfaction with the event, demonstrating the high value placed on such learning opportunities within the department.