We are pleased to announce that the event titled "A Day with an AI-powered Marketer" was successfully completed on 17 November 2023. The event attracted a diverse audience, including students studying BBA (Hons) Digital Marketing Year three and Master of Science in Marketing and Consumer Psychology, who actively participated in the discussions and activities.



During the event, Eddie Lui, the founder of IFA Limited, shared valuable insights into the seamless integration of AI into various aspects of marketing. Through practical examples, Eddie demonstrated the real-life experiences marketers can expect when utilizing AI in their day-to-day work. The students gained a comprehensive understanding of how AI can revolutionize the marketing industry and enhance their future careers.



In addition to Eddie Lui's session, we were honored to have Ms. Rosa Li, an expert in language translation and AI, who explained the techniques and best practices for producing accurate translations using AI tools. With her expertise, she provided valuable insights into how AI can be leveraged to achieve precise and reliable translations. The students gained practical knowledge on how AI can enhance language-related tasks in marketing and communication.



We would like to express our gratitude to all the students and participants who joined us and contributed to the success of this event. Your active engagement and enthusiasm made the event truly memorable. Together, we explored the effective harnessing of AI to revolutionize marketing and witnessed how AI can empower language translation practices.

We thank you for your interest and support, and we look forward to future opportunities to continue the discussion on the transformative power of AI in various domains.