Empowering Futures: Entrepreneurship and Sustainability Insights



On 16 April 2025, students enrolled in the BUS304 Marketing Strategy & Sustainability course had the opportunity to participate in an insightful session featuring two prominent speakers: President of Junior Chamber International (JCI) Peninsula, and Ir Eric Chan, Chief Public Mission Officer at Cyberport.

Ms. Fong opened the event by sharing the operations and goals of JCI, emphasising the organisation's dedication to empowering young leaders and fostering community engagement. Her presentation inspired students to consider the vital role of youth in driving sustainable change.



Following Ms. Fong, Ir Eric Chan provided an overview of funding opportunities available for entrepreneurs through Cyberport, detailing the resources and support systems in place to nurture innovation and business development. His insights into the operations of Cyberport highlighted the importance of strategic investment in fostering sustainable ventures.

Under the guidance of Dr. Brian Wong and Dr. Lubanski Lam, students engaged in a lively discussion, gaining practical knowledge on applying marketing strategies within sustainable frameworks.

The event concluded with students expressing their gratitude for the valuable insights shared by the speakers, reinforcing their understanding of the essential connection between entrepreneurship and sustainability. They left inspired to apply these concepts in their future careers.