Academic Week 2025

The Department of Business Administration (BA Department), Faculty of Commerce at HKSYU, proudly hosted its annual “Academic Week (AWeek)” every October. Academic Week 2025, themed "Gen Z Power: Multiskill Your Way to a Bold Personal Brand" was a successful event held from 6 to 10 October 2025. The event included a series of guest speakers who offered valuable insights on developing a strong personal brand and adapting to the evolving global workplace.

Academic Week 2025 opened with a dynamic session on multiskilling in hospitality, led by Ms. Crystal Zhong from Banyan Group, highlighting the power of personal branding in a global career. Dr. Alan Lai of Pet Space Group shared practical strategies for Gen Z to master time management and build meaningful networks. The conversation then turned to the future of AI-powered branding, with Mr. Jimmy Lau exploring how technology can elevate personal identity, followed by Mr. Carr Ho’s insights into the evolving influence of Meta and XHS. Ms. Kelly Sin inspired students with a forward-looking discussion on ESG and its role in shaping cross-disciplinary careers, while Ms. Teresa Chan concluded the week with a compelling talk on developing a multiskilled approach in today’s international workplace.

Overall, Academic Week 2025 empowered students with actionable knowledge and future-ready skills, reinforcing their confidence to thrive in an increasingly digital and interconnected business world. The enthusiastic feedback from participants affirms the value of this initiative, and the BA Department looks forward to curating more transformative experiences ahead.