Share for Good 愛互送, the pioneering anti-pandemic resource donation and matching platform, hosted the "Make It Happen - Triumph in Marketing" competition. The competition took place on Saturday, 11 May 2024, at RLB 303, Hong Kong Shue Yan University. The competition was organized in collaboration with the Department of Business Administration at Hong Kong Shue Yan University (HKSYU) and Junior Chamber International (JCI). Its main objective was to inspire innovative Customer Relationship Marketing (CRM) strategies for the Shareforgoodhk.com platform. A total of 27 talented student teams, enrolled in the courses BUS485 E-CRM and BUS320 Business Research, participated in the competition, demonstrating their exceptional marketing skills and expertise.
The presence of Mr. LEE Sai Wah, Bruce, the Political Assistant to the Commerce and Economic Development Bureau of the Hong Kong Government, and his keynote speech significantly enhanced the importance of the event. Mr. Lee conveyed the government's support and recognition of the event's significance in nurturing and promoting young talents in the field of commerce and economic development.
Mr. LEE Sai Wah, Bruce, the Political Assistant to the Commerce and Economic Development Bureau of the Hong Kong Government
A distinguished panel of judges, including Ms. Rebecca Chan, Managing Director of KOS; Ms. Jennifer Lee, Assistant General Manager of Social Innovation Corporate Communication Department at New World Development Company Limited; Ms. Alyse Chu, President of JCI; and Dr. Brian Wong, Assistant Professor of the Department of Business Administration, HKSYU, gathered to evaluate the participants' efforts.
Following a thorough evaluation process, the judges announced the winners of the competition. The results are as follows:
Student Teams:
First Prize: CHU Wai Fong's Team
Second Prize: CHOW Tsz Hin's Team
Third Prize: SHAM Ka Lei Kelly's Team
Best Video Award: CHOW Tsz Hin's Team
The winning teams demonstrated exceptional skills in devising innovative CRM strategies tailored specifically for the Shareforgoodhk.com platform. Their ability to think creatively and develop impactful marketing campaigns left a lasting impression on both the judges and the audience.