About Us

About Department of Business Adminstration


The Department of Business Administration was one of the departments established at the time when the Shue Yan College started in 1971 and a four-year Diploma Programme in Business Administration was offered. Beginning in September 2003 the Bachelor of Business Administration with Honours programme replaced the former diploma programme. The Master of Science in Marketing and Consumer Psychology was launched in September 2013.

Aims and Objectives

The Department of Business Administration aims to educate its students to become business professionals who can make a difference in the world. Adhering to the University’s mission of “enabling students to cultivate a whole, balanced personality including moral character and to realize their full potential as individuals, as scholars and as good citizens” within a framework of traditional and modern Chinese cultural values and norms, the Department strives to:

  • advance business ethics education (in Western and Chinese contexts),
  • develop business professionals with social concerns and social responsibility
  • foster a business education culture with the traits of benevolence, integrity and discernment, and
  • contribute to business and social advancements in Hong Kong and China.

The Department also emphasizes dedicated teaching and quality research to provide relevant education that would contribute to real life practice.