Master of Science Students in Marketing and Consumer Psychology Explore IoT Innovations at China Mobile Hong Kong Co. Ltd Showroom

Fifteen students pursuing their Master of Science in Marketing and Consumer Psychology had a remarkable opportunity to visit the China Mobile Hong Kong Co. Ltd (China Mobile) showroom on 15 December 2023. Led by Assistant Professor Dr. Lubanski Lam, the students embarked on an enlightening journey into the world of cutting-edge technology and its impact on marketing strategies.

Upon their arrival at the China Mobile showroom, the students received a warm welcome from the company's representatives, who eagerly unveiled the latest developments in Internet of Things (IoT) products and services. As a leading force in technological advancements, China Mobile provided an ideal platform for the students to gain firsthand knowledge about the exciting possibilities that IoT brings to various industries in Hong Kong.

Throughout the visit, the students engaged in enthusiastic discussions with the representatives from China Mobile. They explored the wide range of IoT applications, which included smart homes, connected vehicles, industrial automation, and digital healthcare, among others. The representatives expertly highlighted how these technologies are revolutionizing traditional business models and effectively engaging businesses in the digital era.
In addition to the current advancements, the students also had the opportunity to discuss the future potential developments, applications, and challenges of IoT with the representatives. These insightful conversations provided a glimpse into the transformative power of IoT and its implications for marketing strategies and consumer behaviour.

The visit to the China Mobile showroom left a lasting impact on the students, who expressed their gratitude for the valuable knowledge and insights gained. Driven by their experience, the students are now better equipped to navigate the evolving landscape of technology and incorporate IoT innovations into their future careers in marketing and consumer psychology.