BBA (Hons) in Digital Marketing

Professional Recognition

Chartered Institute of Marketing (CIM)

Graduates from the BBA (Hons) in Digital Marketing programme are eligible to apply for exemptions from the Chartered Institute of Marketing (CIM) for the Diploma in Professional & Digital Marketing (Level 6) module “Strategy and Planning”. They will need to complete one additional core module and two additional elective modules to obtain the diploma. The CIM will review applications for professional qualifications on a case-by-case basis.

Hong Kong Institute of Marketing (HKIM) 

Student Membership: The Year-4 students from the BBA (Hons) in Digital Marketing are eligible to apply to become student members of HKIM.

Associate Membership: Graduates of the BBA (Hons) in Digital Marketing are eligible to apply to become associate members of HKIM.