Academic Exchange and Collaboration Seminar between BJTU and HKSYU (21 October 2026)
 
The School of Economics and Management at Beijing Jiaotong University (BJTU) and the Department of Business Administration at Hong Kong Shue Yan University (HKSYU) successfully held an academic exchange seminar on 21 October 2026.
 
To initiate collaboration talks and create strategic opportunities for students, an HKSYU delegation traveled from Hong Kong to Beijing. The delegation comprised Dr Alice Chung (Associate Department Head and Assistant Professor), Dr Jessy Wang (Associate Professor), and Dr Linda Li (Assistant Professor). Recognizing Mainland China’s rapid advancements in digital technologies, AI applications, and cutting-edge marketing strategies, HKSYU initiated this visit to explore joint talent cultivation schemes that will enable Hong Kong students to gain firsthand exposure to the Mainland’s dynamic business environment.
 
Hosted by Prof. Li Hongchang, Associate Dean of BJTU’s School of Economics and Management, the session opened with Dean Prof. Guo Ming presenting an overview of BJTU and the School. Prof. Liu Yingqi subsequently outlined the undergraduate teaching and talent development strategies of BJTU’s Department of Business Management, followed by Dr Qiu Qi, who highlighted the distinctive features and operational experience of the BJTU MBA programme. Representing HKSYU, Dr Alice Chung introduced the institution’s background and history, while Dr Jessy Wang presented HKSYU’s BBA programmes and the Master of Science in Marketing and Consumer Psychology programme. 
 
The seminar concluded with an engaging open discussion. Both parties exchanged insights on MBA administration and undergraduate teaching methodologies, while exploring potential future collaborations—most notably student exchange programmes and joint cultivation schemes. Ultimately, this visit established a valuable platform to share best practices, strengthen academic ties, and expand collaborative horizons between the two institutions.




HKSYU–TNU Academic Exchange: Fostering Digital Co-Teaching Synergies (22/10/2026)


On 22/10/2026, a delegation from the Department of Business Administration at Hong Kong Shue Yan University (HKSYU)—comprising Dr. Alice Chung ((Associate Head of the BA Department and Assistant Professor),  Dr. Jessy Wang (Associate Professor), and Dr. Linda Li (Assistant Professor)—visited Tianjin Normal University (TNU) to explore joint research and innovative pedagogy.

Key Highlights & Strategic Takeaways:

  • High Enthusiasm for Online Co-Teaching: TNU demonstrated immense enthusiasm for partnering with HKSYU on cross-institutional, online co-taught business courses. Both sides engaged in dynamic discussions with TNU Vice Dean Prof. Wang Ye to leverage digital platforms, enabling faculty and students from both universities to co-create and attend joint classes seamlessly
  • Cutting-Edge Lab Exploration: The HKSYU team toured TNU’s School of Management Data Analytics and Business Intelligence Experimental Center to examine advanced teaching facilities
  • High-Level Institutional Bonding: TNU Vice President Prof. Bai Xuejun hosted an executive luncheon, confirming strong top-level commitment to future student exchanges and academic synergies.
  • Cultural & Historical Immersion: The visit concluded with a guided tour of TNU’s University History Museum, Museum, and Ecological Memory Exhibition Hall.

This milestone visit successfully cemented ties between HKSYU and TNU, paving the way for groundbreaking online pedagogical collaborations and expanded cross-border student opportunities.