Participation in the 4th BFI Case Jam (SMU, Singapore)

Our students, Lam Wai Ting (BBA) and Chow Pui Yung (BBA-DM), under the guidance of Dr. Colin Law, participated in the 4th edition of the BFI Case Jam. This prestigious event, organized by the Business Families Institute at Singapore Management University (SMU), took place on 30 August 2025. Building on the success of previous editions, which attracted numerous participants globally, this event continues to offer enriching learning experiences that enhance our students' educational development.





The BFI Case Jam simulates real-world collaboration, incorporating randomized team formation at the beginning of the competition day. Teams, composed of members from diverse backgrounds, engage in tasks that assess essential skills such as teamwork and problem-solving, moving beyond traditional textbook knowledge. This competition provided an excellent opportunity for our students to test their abilities and gain invaluable experience. They had the privilege of meeting and competing with peers from top universities across various countries, marking a proud moment in their academic journey.