Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
市场学及消费者心理学理学硕士课程 - 2026/27 入学招生宣讲
日期：2025年11月26日（星期三）
时间：15:30 - 16:30
语言：普通话
平台：微信视频号 小红书 小鹅通
Guest Lecture - The A.I. Edge: Marketing 5.0
Guest Speaker: Mr. Eddie Lui, Founder of IFA Limited
Date: 24 October 2025
Time: 10:00 AM to 12:00 PM
Venue: Room 405, Main Building
Theme: The A.I. Edge: Marketing 5.0
All are welcome to attend!
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
Department of Business Administration Held a Successful Retreat
On 19 August 2025, the Business Administration Department at Hong Kong Shue Yan University held a retreat in Shenzhen, focusing on strategic initiatives, industry partnerships, and enhancing teaching, learning, and research collaboration opportunities.
News
市场学及消费者心理学理学硕士
2026-2027学年
现正接受报名
开放申请时间:
2025年11月17日至
2026年1月31日
若申请人有任何关于申请系统、申请材料、入学录取等方面问题，敬请通过电邮 pgadmit@hksyu.edu 联络大学招生处查询; 若有任何课程信息或设置等方面问题，敬请通过电邮 bamcp@hksyu.edu 联系课程组查询。
Hong Kong Undergraduate Financial Planners of the Year Award 2025
First Runner-Up: Su Jiaxuan, Wan Xin, and Xu Kexin; Certificate of Merit recipients: Wang Boqun and Xiang Cheuk Yan. This competition, with over 410 students from 112 teams, enhances financial planning skills and teamwork through real-world case studies, video presentations, and in-person presentations.
Exploring Innovations: Students Visited HKSTP Experience Center
On November 10 and 11, 2025, students from the BUS483 Digital Entrepreneurship course visited the Experience Center at the Hong Kong Science and Technology Parks (HKSTP). This visit provided an invaluable opportunity for students to explore the latest technological innovations being developed in Hong Kong.