Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
Department of Business Administration Held a Successful Retreat
On 19 August 2025, the Business Administration Department at Hong Kong Shue Yan University held a retreat in Shenzhen, focusing on strategic initiatives, industry partnerships, and enhancing teaching, learning, and research collaboration opportunities.
環球大學創新網絡啟動：推動香港成為全球創新科技樞紐
香港科技園公司與15間院校，包括樹仁大學，於2025年7月成立「環球大學創新網絡」，推動創新合作，助力香港成為全球創新中心。同時，科技園慶祝「Hong Kong Techathon+」十周年，吸引7000名創科人才及2400多個項目。樹仁大學學生在「Hong Kong Techathon+ 2025」中進入決賽。
Empowering Futures: Entrepreneurship and Sustainability Insights
Guest Speakers: Ms. Jenny Fong, President of Junior Chamber International (JCI) Hong Kong, and Ir Eric Chan, Chief Public Mission Officer at Cyberport
Date: 16 April 2025
Time: 12:00 PM to 2:00 PM
Venue: RLB502
News
市场学及消费者心理学理学硕士课程迎新日 2025
日期：2025年9月12日
时间：下午2:30 - 6:00
地点：顾铁华费肇芬伉俪广场 (Koo's Plaza)
工管系出身兄弟 靈活思維突圍營銷界
劉智明（Tom）和劉智傑（Carl）兩兄弟相差兩歲，均在香港樹仁大學修讀工商管理學系，畢業後雙雙投身市場推廣行業。兩人步伐相似外，他們性格同樣外向、擅於溝通，而兄長更擔當弟弟的明燈。
Student Achievement at AWE Business Case Competition 2025
The Department of Business Administration at Hong Kong Shue Yan University proudly announces the outstanding achievement of our student team at the AsiaWord-Expo (AWE) Interschool Business Case Competition 2025.