Dr. Monica LAW
Head of Department, and Associate Professor

E-mail:  cclaw@hksyu.edu
Telephone:    +(852) 2804 8502
Office: RHB 403
Academic Qualifications
  • Ph.D., Marketing Management, Hong Kong Polytechnic University
  • M.Sc., Applied Psychology, City University of Hong Kong
  • M.Sc., Management, Hong Kong Polytechnic University
  • Certificate in International Business Negotiation, Hamline University
Courses Taught
  • Digital Marketing and Internet Consumer Behaviour
  • International Business
  • Internet and Social Media Marketing
  • Marketing Communications and Brand Management
  • Master's Project
Selected Publications
  1. Law, M., Ng, M., & Lai, Y. K. S. (2024). Switch or continue to use? An empirical investigation into mobile payment applications. Journal of Global Scholars of Marketing Science, 34(2), 163-185.
  2. Ho, K. H., Law, M., Hou, Y., & Chan, T. T. (2024). Spillover analysis on NFTs, NFT-affiliated tokens and NFT submarkets. Finance Research Letters, 60, 104598.
  3. Ng, M., Law, M., Lam, L., & Cui, C. (2023). A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong. Electronic Commerce Research, 23(3), 1565-1590.
  4. Law, M. (2020). Continuance intention to use Facebook: Understanding the roles of attitude and habit. Young Consumers, 21(3), 319-333.
  5. Ng, M., Law, M., & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong. Australasian Marketing Journal, 26(3), 272-280.
  6. Law, M., Kwok, R.C.W., & Ng, M. (2016). An extended online purchase intention model for middle-aged online users. Electronic Commerce Research and Applications, 20, 132-146.
  7. Law, M., & Ng, M. (2016). Age and gender differences: Understanding mature online users with the online purchase intention model. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 26(3), 248-269.
  8. Ng, M., & Law, M. (2015). Encouraging green purchase behaviours of Hong Kong consumers. Asian Journal of Business Research, 5(2), 1-17.
  9. Cheung, M., & Law, M. (2008). Relationships of organizational justice and identification: The mediating effects of perceived organizational support in a Hong Kong setting. Asia Pacific Business Review, 14(2), 213-231.
  10. Law, M. (2008). Customer referral management: An implication of social network. The Service Industries Journal, 28(5), 669-683.
Research Interests
  • Consumer Behaviour
  • Customer Relationship Management
  • Digital Marketing
  • Organizational Behaviour
  • Service Marketing