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- Cheng, L.C. (2015). “Brand Sensitivity and Consumer Perceptions of Brand Functions: An Empirical Study of Traditional Chinese Medicine Health Products”. Conference paper accepted and presented in the Fourth International Conference on Applications of Anthropology in Business, held from 21-25 May 2015 in Tianjin by the Business School at Tianjin Finance and Economics University, China, co-sponsored by the Institute of Business Anthropology, Shantou University, the North America Business Press and other academic institutions in China. Accepted for publication in International Journal of Business Anthropology.
- Cheng, L.C. (2014). A Qualitative Research on Brand Sensitivity: Tradition Chinese Medicine Health Products. GSTF Journal of Business Review, Vol.3, No.4, pp.75-80.
- Cheng, L.C. (2012). A Research on Brand Sensitivity and its Effects on Consumer Buying Decision Process: Tradition Chinese Health products as Examples. Contemporary Economics Vol. 12, pp.15-17.
- 鄭利泉：消費者品牌敏感對傳統中藥保健品企業的啓示【J】。當代經濟Contemporary Economics ，2012 年3 月，第294期
- 鄭利泉：中藥保健品的消費者價值與品牌策略【J】。研訊學刋 Research Journal，2011年9月，第17期。
- 鄭利泉：中成藥保健品品牌敏感對購買决策的影響研究 — 以香港中成藥保健品爲例。Doctoral Dissertation, PhD degree，上海財經大學 Shanghai University of Finance and Economics。
- 鄭利泉：A Study of the TCM Policy and its Strategy for Future Development in Ontario, Canada 加拿大安大略省傳統中醫藥政策未來方向的研究。Doctoral Dissertation, PhD degree，廣州中醫藥大學 Guangzhou University of Tradition Chinese Medicine.
- 鄭利泉：A Study of the TCM Policy in Hong Kong 香港中醫藥政策動向的研究。 Master degree Thesis，香港中文大學 The Chinese University of Hong Kong。
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