Dr. Joseph S. L. KONG

Lecturer and Coordinator of BBA (Hons) in DM

E-mail:  slkong@hksyu.edu
Telephone:    +(852) 2804 8539
Office: RHB 441
Academic Qualifications
  • PhD Information Systems, City University of Hong Kong
  • BBA (Hons) Information Systems, City University of Hong Kong

Dr Joseph Siu-Lung KONG completed his BBA and PhD in Information Systems at the City University of Hong Kong. His research and teaching focused on the video game industry, gaming psychology, creativity and entrepreneurship. Before entering university, Joseph was one of the top racing eSport athletes in Hong Kong, specialising in the “GranTurismo” series. He runs a blog and YouTube channel to study social marketing, which covers topics like IT knowledge, Nerf blasters, digital gaming, and disruptive mindset. At his alma mater, Joseph founded the Department of Information Systems Fortitude Award in 2019 and became an Ordinary Member of CityU Foundation in 2020. Seat #F26 was named after him at the CityU Wong Cheung Lo Hui Yuet Hall. He owns the registered trademark “Joseph Kong” in Hong Kong.

Awards and Recognitions
Innovative CityU-Learning Awards 2020
Office of Education Development and Gateway Education, City University of Hong Kong

IS BBA Contribution Award 2020
Department of Information Systems, City University of Hong Kong

Outstanding Paper Award
ED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications, Lisbon, PORTUGAL

Senior Member
City University of Hong Kong Foundation

Full Member (MHKCS)
Hong Kong Computer Society

Courses Taught
  • Digital Game Marketing  
  • E-Business Management  
  • Digital Entrepreneurship
  • Creativity, Innovation and Change
Selected Publications
  1. Kong, J S L, Kwok R C W and Fang Y (2012) "The Effects of Peer Intrinsic and Extrinsic Motivation on MMOG Game-Based Collaborative Learning", Information & Management, 49(1), 1 – 9
  2. Kwok, R C W, Cheng, S H, IP, H H S and Kong, J S L (2011) “Design of Affectively Evocative Smart Ambient Media for Learning”, Computer & Education, 56(1), 101 – 111
Research Interests
  • Gaming and E-sport Psychology
  • Innovative Online Learning
  • Lifestyles of Digital Natives