Dr. Colin C. H. LAW

Assistant Professor

E-mail:  chlaw@hksyu.edu
Telephone:    +(852) 2804 8541
Office: RHB 440
Academic Qualifications
  • Doctor of Business Administration, University of Southern Queensland, Australia
  • Master of Business Administration majoring in Marketing, University of Western Sydney, Australia
  • Bachelor of Business Administration majoring in International Business, University of Western Sydney, Australia
Courses Taught
  • Business Organization and Management
  • Customer Insights and Experiences
  • Consumer Behaviour
  • International Business
  • Business Strategy
Awards and Recognitions
  • 2022 Excellence in Applied Research Award, Singapore Institute of Technology
  • Air Transport Research Society, Member
Selected Publications

Academic Textbook :

  1. Law, C. (2019). A Flight Attendant's Essential Guide: From Passenger Relations to Challenging Situations. BrownWalker Press, Irvin, Boca Raton. ISBN: 978-1- 62734-728-0 (pbk.), 978-1-62734-729-7 (ebk.)  
  2. Law, C. (2018). A Practical Guide to Airline Customer Service: From Airline Operations to Passenger Services. BrownWalker Press, Irvin, Boca Raton. ISBN: 978-1-62734-693-1 (pbk.), 978-1-62734-694-8 (ebk.)  
  3. Law, C., & Doerflein, M (2014). Introduction to Airline Ground Service. Cengage Learning. ISBN: 978-9-81445-597-8  

Journal Publication :  

  1. Khireldin, A., & Law, C. (2023). A discrete event simulation model for airport runway operations optimization: A case study of Cairo International Airport. Journal of Airport Management, forthcoming.
  2. Lin, E., Law, C., & Tan, S. (2022). “To go or not to go?”: business travel decision with the risk of COVID-19. Asia Pacific Journal of Tourism Research, 27, (8), .823-41.
  3. Law, C., Prompitak, K., & Wongwattanakit. (2022). Effects of Low-Cost Airlines on Domestic Tourism Economy in Thailand. Journal of Environmental Management and Tourism, 13 (4), 935-48.
  4. Law, C. (2022), Efficiency in Thailand’s air transport industry in the era of air liberalisation policies. Case Studies on Transport Policy, https://doi.org/10.1016/j.cstp.2022.06.001  
  5. Law, C., (2022), The Impact of Long Haul, Low Cost Flights: Linking Thailand to Japan and South Korea. Tourism and Hospitality Management,28 (1) 211-31, https://doi.org/10.20867/thm.28.1.11  
  6. Law, C., Zhang, Y., & Gow, J. (2022). Airline Service Quality, Customer Satisfaction, and Repurchase Intention: Laotian air passengers’ perspective. Case Studies on Transport Policy. https://doi.org/10.1016/j.cstp.2022.02.002 
  7. Law, C., & Katekaew, R. (2022). COVID-19: ASEAN Aviation Policy and the Significance of Intra-regional Connectivity. Journal of Asian Economic Integration. DOI: 10.1177/26316846221075476  
  8. Law, C., Zhang, Y., Gow, J., & Vu, X. (2022). Dynamic relationship between air transport, economic growth and inbound tourism in Cambodia, Laos, Myanmar and Vietnam. Journal of Air Transport Management, 98, 102161  
  9. Law, C. (2021). The Relationship Between Air Transport and Rural Tourism in Thailand, Tourism: An International Interdisciplinary Journal, 69 (3), 395-405. UDC: 338.48-44(1-22):656.7(593; https://doi.org/10.37741/t.69.3.5  
  10. Law, C. (2017). The Study of Customer Relationship Management in Thai Airline Industry: A Case of Thai Travelers in Thailand, Journal of Airline and Airport Management. JAIRM, 2017 – 7(1), 13-42 Online ISSN: 2014-4806 – Print ISSN: 2014-4865. DOI: 10.3926/jairm.86  
  11. Law, C. (2017). Subsidy and Fair Competition. Aeronautics and Aerospace Open Access Journal, 1(2): 00006. DOI: 10.15406/aaoaj.2017.01.00006  

Book Chapter :

  1. Zhang, Y., Law, C., Zhang, A. (2023). The Efficiency Performance of Full-Service Carriers in East and Southeast Asia Amid Increasing Air Transport Liberalization and LCC Presence, Volume 10 Advance in Airline Economic, Emerald. ISSN: 2212-1609/doi:10.1108/S2212-160920230000010008, forthcoming
  2. Law, C., & Lin, E. (2022), Do Ultra Long Haul Flights Attract More Premium Class Passengers? (Book Chapter), Volume 7 Advance in Global Air Transport Management and Reshaping Business Models for the New Era, IGI Global  
  3. Zhang, G., Law, C., Zhang, Y., & Yang, H. (2021). Price Discrimination and Yield Management in the Airline Industry, International Encyclopaedia of Transportation, Elsevier. ISBN 978-008102-672-4  
  4. Law, C., Zhang Y., &  Zhang, A. (2018), An overview of regulatory reforms in international air transport and their impact on tourism development in Asia Pacific, Volume 7 Advance in Airline Economic, Emerald. ISBN: 978-1-78754-566-3  

Conference :

  1. Law, C., Lin, E., & Tan, S. (2022). Carryon forces affecting business travel decisions in the face of COVID endemic. Paper Presented at International Conference “Aviation and Tourism-Post Pandemic Recovery: Challenges & Solutions” HCM, Vietnam during November 24-26, 2022.
  2. Khireldin, A., & Law, C. (2022). A Full-Scale Emergency Exercise Scenario for Aircraft Accident in the Airport. Paper Presented at the 2nd International Conference on Science, Engineering & Technology ICSET | 28-29 January 2022, Singapore. ISBN: 978-93-92105-50-0  
  3. Law, C., & Zhang, Y. (2021). The Impact of Airline Service Quality on Customer Satisfaction and Repurchase Intention: Evidence from Air Transportation Sector of Lao People's Democratic Republic. Paper Presented at the 24th ATRS World Conference | 26-29 August 2021, Sydney.  
  4. Law, C., Wongwattanakit, C., & Promphitak, K. (2020). Examining the Economic Determinants of Air Transport in the Socialist Republic of Vietnam, Proceedings of the 2nd TOURIST International Conference - Sustainable Tourism Shaping Better Future, 20-21 July 2020, Bangkok.  
  5. Intarapanich, N & Law, C (2017) Corporate Social Responsibility Strategy and Firm Performance through Employee Commitment: A Case Study of Hotel Business in Thailand", The 3rd Seoul International Conference on Social Sciences and Management (2017 SICSSAM), 7 - 9 February 2017, Seoul  
  1. Principal Investigator (PI), Ignite grant, Ministry of Education research grant, 21 Apr 2021, SGD 100,000 for project topic “The Shadow of COVID-19: Corporate Travel Policy and Business Travel”. 
Research Interests
  • Relationship Marketing
  • Consumer behaviour
  • Business operations
  • Air transport management
  • Tourism management
  • ASEAN regional integration