Research
Dr. Francis Cheung Business Analytics Research Centre
Background
Nowadays, data analytics is everywhere— businesses are in a new age of data-driven management and operations where huge challenges abound. We help businesses practitioners navigate through this uncharted territory by conducting different business analytics research to provide insights and contribute to the theoretical and practical sides of business management. Following the university’s digital humanity strategy, the Research Centre for Business Analytics was established on the 20th of June 2022 with the support of the esteemed Dr. Francis Cheung.
Mission
The Dr. Francis Cheung Business Analytics Research Centre aims to create new insights in business performance through data analytics research, identify novel ways to tackle challenges, and provide more opportunities for businesses to grow. It employs techniques such as text mining, data visualization, machine learning, and natural language processing on areas such as marketing, operations, finance and accounting, and other aspects of business management to help businesses make the most out of their decisions.
Centre Members
Centre Directors:
Dr. Monica LAW and Dr. Celine Xiling CUI
Industry Advisor:
Mr. Theo CHEUNG
| Project title: Identifying Business Opportunities in the Metaverse Development Trends from Online Review Analytics |
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Project leader: Dr. Celine Xiling CUI
Team members: Dr. Qiang ZHOU, Dr. Monica LAW and Dr. Lubanski LAM |
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Project description: |
| Project title: The Impacts of the Misuse of Big Data Analytics on Customers and Employees |
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Project leader: Dr. Brian Chi-Bo WONG
Team members: Dr. Monica LAW, Dr. Lubanski LAM and Dr. Celine Xiling CUI |
| Project description: The capacity to analyze large data sets provides organizations with a significant competitive advantage— big data analytics provide new and effective insights into both customers and employees. However, it recently received criticism due to the unethical consequences the technique presents. It may neglect customers who lack digital connectivity, cause the dubious monitoring of employees’ daily activities, and discriminate against employees with limited digital skills. These distort the relationship between organizations and their customers and employees, affecting business management in the long run. This project aims to address this problem by holding discussions between the academe and industry practitioners with a series of workshops or seminars. |
| Project title: Predicting the Value Fluctuations of Blockchain Digital Assets with Online Word-of-Mouth Analytics |
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Project leader: Dr. Joseph KONG
Team member: Dr. Monica LAW
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| Project description: The ownership, circulation, and valuation of digital assets in the form of non-fungible tokens (NFTs) is an emerging phenomenon that is not yet well understood from both the academic and commercial perspectives. This project explores the theoretical gaps by identifying the critical factors causing the value fluctuations in the online digital asset market. First, the investigators create an NFT collection, “Numbers in Pi” on the largest NFT marketplace, OpenSea, and tickle each problem encountered from minting to circulation. Second, the flow of selected NFT collections is tracked with data analytics techniques, together with their transaction prices and online word-of-mouth extracted from corresponding social groups (e.g. Discord and Twitter). The project aims to identify and discuss possible theoretical gaps and provide practical value insights to NFT developers and collectors. |
Contact Us
Dr. Francis Cheung Business Analytics Research Centre
Hong Kong Shue Yan University
10 Wai Tsui Crescent, Braemar Hill, North Point, Hong Kong
Tel: (852) 2806 5193
Email: ba@hksyu.edu
Video of the Inauguration Ceremony
Photos of Inauguration Ceremony of the Dr. Francis Cheung Business Analytics Research Centre
