Dr. Linda Yixuan LI

Assistant Professor

E-mail:  yli@hksyu.edu
Telephone:    +(852) 2804 8507
Office: RHB 408
Academic Qualifications
  • Ph.D., Information Systems, The University of Hong Kong
  • M.Sc., Business Analytics, Fordham University
  • BS, Finance, Xi’an University of Technology
Courses Taught
  • Business Research
  • Principles of Marketing
Selected Publications
  • Li, Y., & Yen, B. (2024). Impacts of tightening policies on live-streaming platforms’ financial performance. Proceedings of The International Conference on Electronic Business, Volume 24 (pp. 271-282). ICEB’24, Zhuhai, China, October 24-28, 2024
  • Li, Y. & Yen, B. (2021). The more engaged, the more generous: Examining the influence of viewers’ engagement on their gifting behavior in live streaming services. In Proceedings of The International Conference on Electronic Business, Volume 21 (pp. 539-550). ICEB’21, Nanjing, China, December 3-7, 2021. Best Paper Award
Research Interests
  • Social Live Streaming Services (SLSS)
  • Digital Innovation and Management
  • Digital Game/E-sports/Social Media Marketing
  • User Experience with Generative Artificial Intelligence (AI)
  • AI Anthropomorphism