Dr. Jane Jie WANG

Assistant Professor

E-mail:  jjwang@hksyu.edu
Telephone:    +(852) 3859 2683
Office: RHB 407
Academic Qualifications
  • Ph.D. in Marketing, The Hong Kong Polytechnic University
  • M.S. in Marketing, Jiangnan University
  • B.A. in Accounting, China University of Mining and Technology
Courses Taught
  • Principles of Marketing
  • Marketing Strategy and Sustainability
Selected Publications
  1. Wang, Jie, Dongjin He, Yiwei Li, and Yuwei Jiang (2026), “Exploring the Impact of Inter-text Space on Consumer Reactions in Firm-Customer Communication,” Journal of Business Research, 210 (2026): 116111. https://doi.org/10.1016/j.jbusres.2026.116111
  2. He, Dongjin, Lican Wei, Jie Wang, Dickson Tok, and C. Clark Cao (2026), “Handmade Brands and Product Variety Perception: The ‘Handmade = Small Variety’ Intuition,” Marketing Letters, 37(1), 13. https://doi.org/10.1007/s11002-025-09804-3
Research Interests
  • Branding
  • Visual marketing
  • Prosocial behavior
  • Information privacy