Dr. Monica LAW
Assistant Professor, Associate Head, and Programme Director (MScMCP)

E-mail:  cclaw@hksyu.edu
Telephone:    +(852) 2804 8502
Office: RHB 403
Academic Qualifications
  • Ph.D., Marketing Management, Hong Kong Polytechnic University
  • M.Sc., Applied Psychology, City University of Hong Kong
  • M.Sc., Management, Hong Kong Polytechnic University
  • Certificate in International Business Negotiation, Hamline University
  • B.A. (Hons.), Hong Kong Baptist University
Courses Taught
  • Digital Marketing and Internet Consumer Behaviour
  • International Business
  • Internet and Social Media Marketing
  • Marketing Communications and Brand Management
  • Master's Project
Selected Publications
  1. Ng, M., Law, M., & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong. Australasian Marketing Journal, 26(3), 272-280.
  2. Law, M., Kwok, R.C.W., & Ng, M. (2016). An extended online purchase intention model for middle-aged online users. Electronic Commerce Research and Applications, 20, 132-146.
  3. Law, M., & Ng, M. (2016). Age and gender differences: Understanding mature online users with the online purchase intention model. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 26(3), 248-269.
  4. Law, M. (2015). Understanding viral advertising pass-on behaviour on Facebook. Proceedings of the 15th International Conference on Electronic Business. 491-496.
  5. Ng, M., & Law, M. (2015). Encouraging green purchase behaviours of Hong Kong consumers. Asian Journal of Business Research, 5(2), 1-17.
  6. Cheung, M., & Law, M. (2008). Relationships of organizational justice and identification: The mediating effects of perceived organizational support in a Hong Kong setting. Asia Pacific Business Review, 14(2), 213-231.
  7. Law, M. (2008). Customer referral management: An implication of social network. The Service Industries Journal, 28(5), 669-683.
Research Interests
  • Consumer Behaviour
  • Customer Relationship Management
  • Digital Marketing
  • Organizational Behaviour
  • Service Marketing