Dr. Millissa Fung Yi CHEUNG

Associate Professor and Departmental Research Coordinator

E-mail:  fycheung@hksyu.edu
Telephone:    +(852) 2804 8507
Office: RHB 408
Academic Qualifications
  • PhD, Hong Kong Polytechnic University
  • MPhil, Hong Kong Lingnan University
  • BBA (Hons), Hong Kong Lingnan University
Courses Taught
  • Organizational Behavior
  • Principles of Marketing
  • Introduction to Business
Selected Publications
  1. Cheung, F. Y. & To, W. M. (2020). The effect of consumer perceptions of the ethics of retailers on purchase behavior and word-of-mouth: The moderating role of ethical beliefs. Journal of Business Ethics. Accepted on 10 Jan 2020.
  2. Cheung, F. Y., & Iris Zhang (2020). The triggering effect of office design on employee creative performance: an empirical study on validating Duffy’s conceptualization. Asia Pacific Journal of Management. Accepted & Forthcoming.
  3. Cheung, F. Y., & W. M. To (2019). An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior. Journal of Retailing and Consumer Services, 50, pp. 145-153.
  4. Bai, Y., Wu, W. P., & Cheung, F. Y. (2019). How Personality Traits, Employee Incompetence and Consumer Similarity Influence Shoplifting Behavior. Journal of Consumer Marketing. April.
  5. Cheung, F. Y., Peng, Kelly, & C. S. Wong (2018). Beyond exchange and prosocial motives, is altruistic helping a valid motive for organizational citizenship behavior? Chinese Management Studies,12(1), pp. 222-242.
  6. Cheung, F. Y. & Wong, C. S. (2017). Why mutual trust leads to highest performance: The mediating role of psychological contract fulfillment. Asia Pacific Journal of Human Resources, 55(4), 430-453.
  7. Cheung, F. Y., & W. M. To (2017). The influence of the propensity to trust on mobile users' attitudes towards in-app advertisements: An extension of the theory of planned behavior. Computers in Human Behavior, 76(C), pp. 102-111.
  8. Cheung, F. Y. & W. M. To (2017). The effect of organizational responses to service failures on customer satisfaction perception. Service Business, 11(4), pp. 767-784.
  9. Cheung, F. Y., & W. M. To (2016). Service co-creation in social media: An extension of the theory of planned behavior. Computers in Human Behavior, 65, pp. 260-266. 
  10. Cheung, F. Y., & W. M. To (2016). A customer-dominant logic on service recovery and customer satisfaction. Management Decisions, 54(10), pp. 2524-2543.
  11. Cheung, F. Y., & W. M. To (2015).   Do task and relation-oriented customers co-create a better quality of service? An empirical study of consumer-dominant logic. Management Decision, 53(1), 100-123.
  12.  Cheung, F. Y., Kelly, Peng, & C. S. Wong (2014). Supervisor attribution of subordinates’ organizational citizenship behavior motives. Journal of Managerial Psychology, 29(8),   922-937.
  13.  Cheung, F. Y. (2014). Leader-member exchange and industrial relations climate: Mediating role of participatory   management in China. Asia Pacific Journal of Human Resources, 52(2), 255-275.
  14.  Cheung, F. Y. (2013). The mediating role of perceived organizational support in the effects of interpersonal and informational justice on organizational citizenship behaviors. Leadership & Organization Development Journal, 34(6), 551-572.
  15.  Cheung, F. Y., Wu, W. P., & Wong, M.L. (2013). Supervisor–subordinate kankei, job satisfaction and work outcomes in Japanese firms. International Journal of Cross Cultural Management, 13(3), 265-278.
  16.  Cheung F. Y., Kelly, Peng, and C. S. Wong (2013). Supervisor attribution of subordinates’ organizational citizenship behavior motives. Journal of Managerial Psychology, 25(7), 777-798.
  17.  To, W. M., Tam, J. F. Y., &  Cheung, F. Y. (2013). Explore how Chinese consumers evaluate retail service quality and satisfaction. Service Business, 7(1), 121-143.
  18.  Cheung, F. Y., and C. S. Wong (2012).  Work-family/family-work conflict: Moderating role of gender and status of working spouses. Asia Pacific Journal of Human Resources, 51(3), 330-340.
  19.  Cheung, F. Y. and W. M. To (2012). How do customers’ motivational orientations affectsatisfaction? Journal of Financial Services Marketing,  172(2), 135-147.
  20.  Wong, C. S., Cheung, F. Y., & Peng, Kelly (2012). Reliability of general mental ability and emotional intelligence tests of Chinese respondents. Nanjing University Business Review, 9(2), 116-126.
  21. Cheung F. Y., Lai, T. M., & Wong, C. S. (2012). Factors that influence the level of problem gambling: A Macao Case. Journal of Gambling Business & Economics, 6(1): 49-64. Journal  of Gambling Business & Economics, 6(1), 49-64.
  22. Cheung, F. Y., & C. S. Wong   (2011). Transformational leadership, leader support, and employee creativity. Leadership & Organization Development Journal, 32(7), 666-672. Awarded 2012 Highly Commended Award of Emerald LiteratiNetwork.
  23. Cheung, F. Y., & W. P. Wu (2011). Participatory management and employee work   outcomes: The moderating role of supervisor-subordinate guanxi. Asia Pacific Journal of Human Resources,49(3), 344-364.
  24. Cheung, F. Y., & W. P. Wu (2011). Leader-member exchange and employee work   outcomes: The mediating role of job satisfaction. Asia Pacific Business Review, 18(1),  65-81.
  25. Cheung, F. Y., & W. M. To (2011). Customer involvement and perceptions: The   moderating role of customer co-production. Journal of Retailing and Consumer Services, 18(4), 271-277.
  26. Cheung, F. Y., & W. M. To (2010). Management commitment to service quality and   organizational outcomes. Managing Service Quality, 20(3), 259-272 (This article was one of the 10 most popular articles in MSQ between December 2010 and April 2011).
  27. Cheung, F. Y., Wu, W. P., Chan, K. K. & Wong, M. L. (2009). Subordinate-supervisor guanxi and employee work outcomes: The mediating role of job satisfaction. Journal of Business Ethics, Special Issue. June, 355-373.
  28. Cheung, F. Y. & Law, C. C. (2008). Relationships of Organizational Justice and   Organizational Identification: The Mediating Effects of Perceived Organizational Support in Hong Kong. Asia Pacific Business Review, 14(2), 213-231.
  29. 黄炽森,张凤仪,彭正敏。(2012)   传统智能跟情绪智能测验的信度   – 基于中国样本的研究。 南大商学评论,第九卷,第二期,116-126.
  30. 張鳳儀等 (2007). 探討不同類型組織公正與員工的支持認知和組織認同的關係–以香港工程界作為實證研究對象。樹仁學報., 第四期, pp. 256-275.
  31. 張鳳儀等 (2007). 中國境外企業員工治理問題的實證研究- 中國企業對外直接投資策略與管理, pp. 187-204: 匯智出版.
Research Interests

Marketing Expertise:

  • Consumer Behavior
  • Relationship Marketing
  • Services Marketing
 
HRM Expertise:
 
  • Leadership
  • Employee creativity
  • Supervisor-subordinate guanxi
  • Organizational Justice
  • Psychological Contract